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Analyst, Content Analytics

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Job ID 10085056 Location Buenos Aires, Argentina Business The Walt Disney Company (LATAM) Date posted Apr. 23, 2024

Job Summary:

BUILD SOMETHING BIGGER THAN YOURSELF  


 The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?:  

The Content Analytics Analyst will join the Business Intelligence to analyze content performance and audience engagement of Disney Streaming Services, applying advanced analytics in order to understand consumption of direct to consumer platforms. Will collaborate with the Regional Content Manager in the creation of audience insights by thrusting BI thinking, Machine Learning and storytelling. Must be able to build strong relationship, boosting data-driven decisions throughout DTC strategies and operations. 

The Content Analytics Analyst will be responsible for:  

  • Star+ content performance: Advanced analytics & insights delivery. Elaborate deep analysis regarding properties and original productions to maximize consumption levels. 

  • Series and Movies streaming analysis: Deep understanding, reporting and insights delivery of live streaming audiences & performance of content. 

  • Partner closely with business stakeholders to identify and unlock opportunities to improve content performance within the Star+ platform. 

  • Collaborate with periodic presentations and meetings, focused on actionable insights and data-driven decisions.  

  • Keep on track key streaming and digital consumption metrics able to perform deep understanding of content consumption. 

  • Bring effort to the constant improvement and development of new tools for analyzing data. 

  • Go beyond data reporting to analyze the "why" behind consumption. 

 

What we need from you to be part of this story: 

  • 1+ years' work experience using large datasets SQL / snowflake, among others (required). 

  • Advanced english level (written and oral).

  • Experience working in entertainment or related fields (is a plus).

  • Familiarity with data exploration and data visualization tools like Looker, Power BI, Data Studio, Tableau, etc. (desired)

Additional information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas. 

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney 

 

 

About The Walt Disney Company (LATAM):

The Walt Disney Company Latin America is the leading family entertainment company in Latin America and has been present in the region since the 1940’s when Walt Disney traveled to Brazil, Argentina and Peru with several artists. As a result of that journey, the Company’s sixth animated film “Saludos Amigos” premiered in Río de Janeiro in 1942.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC Argentina S.A., which is part of a business we call The Walt Disney Company (LATAM).

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